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Staying alive: how technology can minimise the risks of distracted driving

This article was originally published on Safety Solutions and is republished here with permission.

Source: Safety Solutions – Staying alive: how technology can minimise the risks of distracted driving

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Having drivers on your team who don’t keep their full attention on the road is dangerous on multiple fronts. GEORGE HOLT, Compliance Manager at Zetifi, set out how technology may be able to help.

Twiddling with the sound system, sipping on a hot or cold drink, surreptitiously scrolling or messaging on a phone… There’s a plethora of ways drivers can have their attention taken away from the road, manually, visually and mentally.

And when that happens, the chances of a road accident or incident increase significantly. So much so that distracted driving is the main contributing factor in about 16% of serious casualty road crashes, according to the Australian Automobile Association.

In recent years, mobile phones have emerged as one of the chief causes of driver distraction, here in Australia and around the world.

Taking responsibility for workers’ behaviour on the road

If one of your employees is involved in an incident or accident while they’re on the job and driving a company vehicle, it’s not only a problem for them and the individuals they’ve endangered or injured; it’s a serious risk for your business.

Damage to company vehicles can disrupt operations and push up your insurance premiums; putting a dent in your profitability and bottom line.

Your brand and business reputation may take a hit too, if driver distraction has led to a worker causing serious harm, or worse, to other road users or pedestrians, as well as themselves.

And in today’s times, the legal responsibility for that harm may not fall on the perpetrator alone.

Your organisation could be deemed responsible, as could the individuals who lead it. There’s an onus on directors to mitigate known risks and that means those who don’t take steps to address the danger posed by distracted drivers could potentially find themselves held personally liable for any adverse outcomes that ensue.

Turning to technology to tackle driver distraction

Responsible businesses will already have policies in place to keep their employees safe. Typically, these will preclude eating, drinking, vaping and using devices while driving.

Policies should also mandate regular breaks when workers are travelling long distances. But setting strict rules is one thing; enforcing them can be quite another matter.

That’s where technology has an important role to play. It can help ensure that when workers are behind the wheel they’re not zoning out or turning their attention to text messages and social media feeds on their phone when they should be keeping their eyes on the road.

Devices today can sense worker environments, deliver precise location awareness and create intelligent connections between devices, systems and people, via connectivity, telematics and applications, including vehicle-mounted camera arrays.

The signals they detect and transmit can be swiftly and seamlessly interpreted and forwarded to key personnel responsible for instigating an immediate and appropriate response.

Smart antennas seamlessly integrated with third party applications, such as telematics, can be a game changer. There are several compelling use cases, from context aware tracking to enhance lone worker safety via the use of a smart antenna, to detecting mobile phone usage with a dash camera integrated with edge AI.

The latter can provide accurate, up-to-the-second intelligence on how employees are conducting themselves behind the wheel, along with the ability to correct aberrant behaviour immediately, via alerts, nudges and messages that remind distracted drivers to focus on the road.

Implemented across your company fleet, this technology can be an effective means of reducing the risk of an accident in the moment, and the catalyst for positive changes to your organisation’s driving and workplace culture over the longer term.

Taking smart steps to protect the public and your business

Whatever the nature of your business, ensuring your employees act in a safe and responsible manner when they’re on the job and on the road is critical.

Implementing platforms and processes that demonstrate you’re serious about doing so can help you protect the public, your organisation’s assets and its reputation and bottom line. Having access to technology that allows you to monitor and manage worker safety and on-road behaviour means you can be secure in the knowledge you’re doing all you can to mitigate the risk posed by driver distraction when your workers are behind the wheel.

If having a mobile workforce that’s an asset not a liability is important to your business, it’s an investment that makes excellent sense.

April 20, 2026
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TDRI workshop – consultation with emergency services leaders confirms need for novel connectivity solutions

Zetifi recently hosted a workshop to consult with emergency services experts and community stakeholders as part of our ‘Telecommunications Disaster Resilience Innovation’ (TDRI) project – a $1.65 million, two-year project funded by the Federal Government for Zetifi to develop and pilot innovative ZetiMesh technology in at-risk and disaster impacted communities. Our work on this project involves collaboration and support from Morse Micro, Telstra, and Risk-E Business Consultants, who played a key role in coordinating and facilitating this workshop.

This workshop was a great opportunity to foster collaboration and leverage the expertise of key stakeholders, including representatives from councils, emergency services, telecommunications carriers, and community groups, to advance telecommunications technologies for emergency situations.

Australia’s increasing vulnerability to extreme weather and catastrophic natural disasters such as the 2019/2020 bushfires, the 2022 SE QLD and Northern NSW flooding event highlight the critical need for reliable telecommunications and power supply. During these events, communities struggle in three key areas: communication for individuals in distress, local authorities delivering critical updates, and businesses’ ability to provide essential services and goods. Zetifi recognises and emphasises the importance of comprehensive telecommunication coverage for individuals, organisations, and society, especially during crises.

Representatives from councils, defence, and community groups at workshop

During the first half of the workshop, presenter George Holt from Zetifi guided discussions to gather critical insights into current telecommunications technology, including its usage, areas for improvement or innovation, user needs, frequency of use, access points, and maintenance and funding considerations. Participants and stakeholders critically examined telecommunications issues in natural disaster situations based on their expertise and personal experiences. Insights were discussed at the current operational level and with prospects for pre-, during, and post-crisis scenarios, including evacuation centres, frontline workers, and their modes of power, communication, and transport vehicles.

George Holt’s reflection on his involvement in the project: “It’s been a huge responsibility… We have a unique opportunity because we are working with combat and service agencies that are desperately keen to support communities. I wanted to get these people on board and start a conversation. The most important thing was to establish that relationship.”

Subject matter expert Dave Owens provided invaluable insights during the TDRI workshop. With over 30 years of experience as a commissioner in the NSW Police Force and as a State Emergency Controller, Dave specialises in emergency management, including evacuation, recovery, and animal safe places. He co-chaired the NSW independent inquiry into the 2019/2020 bushfires and authored the ‘Welfare Services Functional Area Sub Plan’ for evacuation centres. As the founder and CEO of Risk-E, Dave’s involvement in the TDRI project is crucial for connecting with emergency service stakeholders and providing critical expertise.

Dave Owens from Risk-E Business Consultants leading discussions

The prospect of developing telecommunication technology to address communication challenges during natural disasters is an aspirational project for Zetifi and the TDRI stakeholders.

The knowledge gained from this workshop is informing the development of our plans for the project and our designs for innovative solutions that build on the work Zetifi has already completed in launching products that connect farms, fleets and 4x4s.

Stay tuned for more updates. Our first technology pilots of the ZetiMesh solution with project partners including Murrin Bridge LALC, Wagga Wagga City Council, NSW RFS and NSW Police, are planned for early 2025.

November 18, 2024
Blog post

3G Shutdown Considerations: Checking Antenna & Signal Repeater Compatibility

With the closure of the 3G networks, Australians need to make sure that their signal repeaters and external antennas are configured and suitable for 4G and 5G. This guide explains what you need to know to ensure your Cellular Antenna and Signal Repeater remain compatible and highlights the role of innovative solutions like the Zetifi 4G/5G Smart Antenna in maintaining continued connectivity well into the future.

Antenna Compatibility

If your coverage has got worse since the 3G shutdown, don’t automatically assume it’s because there is less coverage now that 3G has been turned off. It might be because your external antenna isn’t optimised for the frequency bands required to connect to 4G and 5G connectivity. Older antennas that were purchased at a time that 3G was the main network in rural areas may not be compatible with these newer networks.

To verify that your cellular antenna supports 4G and 5G frequencies, you can check the data sheet for your antenna if you have one or use the CEL-FI WAVE app to verify your antenna’s compatibility with the 4G network:

  1. Access the Advanced Tab: In the CEL-FI WAVE app, go to the ADVANCED tab.
  2. Under SUPER CHANNELS tap on Radio A Band <number>: 4G boosting. Note: the band number shown might be 3, 28, 1 or 7 depending on your device and the frequencies available from your local tower
  3. Perform a Signal Strength Test. Check the Donor RSRP level. A value between -40 and -110 dBm indicates good signal strength.
  4. Perform a Signal Quality Test. Look at the Donor SINR. A value of 0 dB or a negative number may indicate issues.
CEL-FI Wave app settings

Mobile Repeater Compatibility

All Nextivity CEL-FI and Telstra GO repeaters that have been sold in Australia support both 3G and 4G networks. While these devices are not impacted by the 3G shutdown, they might be configured to operate only on 3G frequencies. To ensure continued 4G coverage:

  1. Download the Cel-Fi WAVE App: Available on the Google Play Store or Apple App Store, this app allows you to manage and configure your GO Repeater settings.
  2. Check Your Repeater Settings:
    • Open the app and connect to your repeater via Bluetooth.
    • Go to Settings > Band Settings and ensure that 4G is selected under Technology.

The Zetifi 4G/5G Smart Antennas: Future proofed solution amid transition to 4G and 5G

Zetifi’s Cellular 4G/5G Smart Antennas offers a future-proof solution for maintaining connectivity. Designed specifically for 4G and 5G networks, it covers the range of frequencies necessary for reliable rural connectivity ahead of the 3G shutdown and beyond. It is particularly beneficial for those traveling in rural areas where maintaining a stable connection can be challenging.

For more information or assistance regarding the compatibility of your antenna and signal repeater, visit Nextivity for technical support. For questions about the Zetifi Smart Antenna, contact our team at 1300 093 711 or visit our Smart Antenna page.

October 28, 2024
Blog post

Zetifi plus Powertec Wireless Technology – a match made in phone boosting heaven!

Zetifi has signed a national distribution agreement with Powertec Wireless Technology as our exclusive master distributor to the telecommunications, IT, and marine radio markets around Australia. With Powertec being one of the world’s largest sellers of Nextivity’s CEL-FI signal repeater devices, it’s a logical collaboration that will help more Australians access vital coverage boosting solutions.

It’s widely accepted that traditional cellular network providers can’t provide ubiquitous phone coverage in a country as big as Australia. This is one reason why Gold Coast-based Powertec have had such success with Nextivity’s CEL-FI phone signal repeater devices, with up to 300,000 Australians in rural and remote Australians relying on these devices to improve phone service in their vehicle with these devices.

However, phone boosters are only as good as the external antenna that they’re connected to, so the arrival of Zetifi’s revolutionary Smart Antennas is an obvious fit for Powertec according to their Distribution Manager, Brenton Roy.

“Zetifi’s new smart antenna technology represents a major advancement in rural and remote connectivity. We’re proud to partner with Zetifi to bring this innovative solution to market, helping Australians stay connected with reliable, adaptable, and high-performance communication tools. This partnership underscores our commitment to delivering top-tier wireless solutions that address the unique challenges faced by our customers.

“The combination of Zetifi’s innovative antenna technology with the Nextivity R41 product is a powerful synergy. This partnership is about integrating cutting-edge technology with market-leading products to ensure our customers have access to the best connectivity solutions available.”

As a regionally-based innovator and manufacturer, collaborating with an established distribution partner like Powertec will rapidly accelerate the reach and adoption of our smart antennas, according to Zetifi Chief Operating Officer, Warwick Clancy.

“We’re thrilled to be partnering with Powertec, a company that shares our commitment to innovation and customer service. Our Smart Antennas are designed to tackle the unique connectivity challenges of regional and remote Australia, and with Powertec’s extensive distribution network and expertise, we’re confident that we can reach more people and make a real difference in their lives.”

This shared vision emphasises the commitment both companies have to improving connectivity for all Australians.

The collaboration will also focus on expanding the reach of the Nextivity R41, a product proven effective in various challenging conditions. Clancy added:

“The opportunity to work with Powertec on expanding the reach of the Nextivity R41 is particularly exciting. This product has proven itself in a range of challenging environments, and together, we can ensure that even more Australians benefit from enhanced mobile coverage, no matter where they are.”

Zetifi’s partnership with Powertec represents a significant leap forward in addressing connectivity challenges faced by Australians in regional and remote areas. With a shared commitment to innovation and excellence, this partnership is set to make a meaningful difference in the lives of many. As Zetifi and Powertec work together to roll out these advanced solutions, we can expect a new era of reliable communication across the Australian landscape. Stay tuned for updates on this exciting new partnership!

October 9, 2024
Company news

Scaling up: Zetifi’s path to mass-market products

It’s been six years and quite the journey for Zetifi since an enterprising network engineer from Wagga Wagga had an idea he thought could improve connectivity for farmers. The idea involved filling coverage gaps with Wi-Fi and has since blossomed into a flourishing technology company that will soon be launching their first mass-market products.

Zetifi’s first office was the backroom of a local computer store. Founder Dan Winson was allowed to use the unoccupied space to start piecing together the Wi-Fi solutions he thought could help farmers with their connectivity and it wasn’t long before the first prototypes started rolling out the door.

Fast forward six years and many iterations of those initial product ideas later, and the business has grown to a team of 30 that counts Telstra and GrainCorp as their main investors via a $12 million Series A capital raise. This investment was always intended to provide Zetifi with the resources required to take their products from small-scale innovative solutions through to mass-market products that are ready to meet the growing demand for their solutions in Australia and beyond. Zetifi has doubled the size of its product development and engineering teams in the last year in what has been a truly transformative period for the business.

“It’s been a phenomenal ride,” says Chief Product Officer and the company’s second employee, Paul Maybon. “Like any start-up, the early days involved taking on any job that needed doing and just hoping that we knew enough to get some wins with customers willing to take a punt and let us test our ideas. The farmers we worked with were incredibly supportive, I think because they were just so happy to meet people who were trying to help with them with their connectivity.”

The core idea behind Zetifi’s Wi-Fi coverage extension products is this; with the advent of smart phones that can use Wi-Fi to make phone calls just as easily as they can use a cellular signal, it is now possible to provide a service for phone calls and data by extending any internet connection as long-range Wi-Fi.

This resulted in two main products in this product family; a ZetiCell that provides permanent Wi-Fi around sheds or homesteads, and the ZetiRover, which provides roaming Wi-Fi for vehicles and farm machinery in the paddock or on the open road.

“Early on, people saw the benefit of having a single solution you can use to make phone calls and to connect cameras or other Wi-Fi enabled devices,” Paul says. “In those days we were using a lot of 3D printed components to create what we needed at low cost. But it was slow going – sometimes we had six or seven printers running day and night.”

Nonetheless, the hands-on approach had big benefits. It enabled the team to transform their ideas into new technology that scales Wi-Fi solutions as consumer connectivity products. The $12m capital injection from Telstra, GrainCorp and other investors gave the team additional capacity and funding required to re-engineer their flagship ZetiRover product as the first ready for mass-market adoption.

“Before the capital-raise we were just keeping up with orders, whereas this year we were able to hire senior engineers who know how to scale a product like the ZetiRover and still manufacture it locally, which is very important to us,” Paul says. “We are excited about the many improvements coming with the new ZetiRover and being able to promote it widely without the concern of any late nights 3D printing components just to keep up with orders!”

Zetifi’s next generation ZetiRover will begin field trials in early 2024.

This story is based on an article that first appeared in the Telstra Regional Australia e-newsletter in November 2023.

Pictured: Paul Maybon, Chief Product Officer, with the new ZetiRover.

December 18, 2023
Blog post

Zetifi and Telstra Labs unite under one roof to accelerate tech innovation

In a strategic move to foster innovation and address common industry needs, Zetifi and Telstra Labs / muru-D have announced a teaming agreement. This collaboration aims to leverage the strengths of both entities in areas such as agriculture and emerging technologies, including AI, IoT, Wi-Fi, and 5G, to unlock new product and market opportunities.

As a testament to the depth of this partnership, Zetifi will be relocating five of its staff to Telstra Labs, Melbourne, starting November 2023. This relocation signifies a commitment to deepening the relationship between the two organisations and accelerating product incubation efforts.

Deon Liebenberg, Strategic Partnerships & Innovation at Telstra Labs, expressed his enthusiasm for the collaboration: “We are thrilled to welcome Zetifi into the Telstra Labs family. This partnership embodies our shared vision for the future of technology and communication. By bringing our teams together, we are poised to drive unparalleled innovation and address the pressing needs of the industry. The future is bright, and we look forward to the groundbreaking solutions that will emerge from this collaboration.”

Echoing the sentiment, Ben Letchford, Chief Technology Officer at Zetifi, shared his excitement: “Uniting with Telstra Labs is a significant milestone for Zetifi. We believe that by working cohesively under one roof, we can amplify our efforts in adjacent technologies and expand our reach to new customer segments. This collaboration is not just about shared space; it’s about shared vision, ambition, and the drive to make a meaningful impact in the tech landscape.”

The agreement between Zetifi and Telstra Labs / muru-D is a testament to the shared vision of both organisations. It underscores their commitment to pushing the boundaries of what’s possible and delivering cutting-edge solutions that address real-world challenges.

Pictured (left to right): Kelvin Ye, Alex Ottenhoff, Deon Liebenberg (Telstra), Connor Smith, Todd Essery (Telstra), Ben Letchford, David Nguyen, Dave Bell (Telstra).

About Telstra Labs / muru-D – Telstra Labs is Telstra’s innovation and research arm, dedicated to envisioning and creating the future of technology and communication. With a focus on emerging technologies such as 5G, IoT, AI, and more, Telstra Labs is at the forefront of driving innovation in the tech industry. For more information, visit Telstra Labs’ website.

November 6, 2023
Company news

Kickstarting regional STEM careers

The STEM disciplines of science, technology, engineering and mathematics are a huge part of everyday life at Zetifi. On any given day, you can be sure that members of our team are progressing research, solving problems, or challenging the status quo in electronics, networking, RF engineering, software, firmware, mechatronics and production engineering. Nothing energises us more than a STEM challenge. STEM is essential to the development of our products and a core part of our company’s identity and culture.

For many of our team members, their STEM interests and projects don’t finish at the end of the work day. Their engineering side projects often become captivating or hilarious topics during lunch discussions and slack conversations. From the electrification of motorbikes, automated home sprinkler systems, astrophotography, and even a secret fleet of autonomous micro-submarines – our team is certainly an eclectic and interesting bunch! Many of the skills and passions they cultivate at home directly contribute to our product and technology development.

A recent addition to our engineering team, Amy Combs, is no exception. Amy joined us a couple of months ago as a Junior Product Designer and has already proven herself to be a great contributor, despite being in just her first year out of school. This comes as no surprise considering her already impressive list of STEM achievements. Amy was the Dux of her school, created a functional prototype of a triathlon wet suit with an integrated ECG heart monitor as her Design & Technology major work, and won the 2022 SUBs in Schools competition for the design and manufacture of remotely operated micro-submarine she developed as part of her school’s SUBs in Schools team. This team victory was part of her school’s involvement in the fantastic F1 in Schools run by Re-Engineering Australia. Amy is continuing her association with this competition by mentoring teams from her old school and recently served as a judge for the 2023 NSW state finals of the F1 category, in which teams design, manufacture, and race a miniature CO2-powered F1 car.

During her time at Zetifi, Amy has been working closely with another of our young stars, Callum Maybon, and has made important contributions to the commissioning and testing of new printed circuit boards (PCBs) that will power our next generation ZetiRover and ZetiCell products. Next year Amy will combine her work at Zetifi with engineering studies at the University of Southern Queensland.

We also have other recent school leavers, such as Edward Trevaskis and Connor Summerhayes, working with us as part of our production team to help us meet the growing demand for our products. If you’ve purchased a Zetifi product in 2023, it’s likely that Edward or Connor had a hand in assembling and testing it.

As a regionally based business, we take great pride in providing opportunities for talented young people like Amy, Callum, Edward, and Connor to launch their careers in manufacturing and STEM in a regional city. They work alongside vastly experienced engineers and product developers, some of whom have over 40 years’ experience in their field!

We’re always on the lookout for new talent that shares our passion for STEM and solving rural connectivity challenges. If you or someone you know would be a great fit for our team of enthusiastic engineers and developers, please don’t hesitate to get in touch with us at careers@zetifi.com.

Pictured (left to right): John Lucas (obscured), Amy Combs, Callum Maybon, Paul Maybon.

October 10, 2023
Blog post

Revolutionising connectivity: from farms to fire trucks

Pioneering wireless technology company Zetifi has been awarded a $1 million grant from the NSW Bushfire Commercialisation Fund, in a testament to the company’s commitment to adapt its novel wireless technology — initially designed for farms — to the critical communications sector. This development marks a significant step forward in enhancing connectivity for emergency services.

Zetifi’s journey began with a vision to bridge the digital divide in rural areas, particularly on farms, where reliable internet connectivity was a longstanding challenge. Company founder Dan Winson, a network engineer from Wagga Wagga, experienced firsthand the frustrations of limited connectivity in rural and remote areas and this experience inspired him to establish Zetifi in 2017, with a focus on developing cutting-edge wireless solutions for farms.

Zetifi’s initial breakthrough was the creation of ‘sleepy’ solar-powered wireless repeaters, which extend the reach of existing Wi-Fi networks across vast agricultural landscapes. This allowed farmers to monitor their equipment, manage irrigation systems and gather crucial data remotely. With the support of more than $8 million in government funding to develop and commercialise the technology and a recently completed $12 million capital raise led by Telstra and GrainCorp, Zetifi’s product line-up has expanded to include long-range Wi-Fi hotspots, vehicle and machinery gateways, and location-aware smart antennas.

It became clear that Zetifi’s potential extended beyond the fields, with the company’s technology having proven resilient and adaptable — qualities essential for critical communications, especially during emergencies like bushfires. The Bushfire Commercialisation Fund recognised this potential, leading to the recent grant award that aims to adapt Zetifi’s technology for the needs of the critical communications sector.

The implications of Zetifi’s adaptation for first responders are immense. Firefighters often operate in remote areas with limited connectivity, making effective communication a challenge during crucial moments. With Zetifi’s technology, fire trucks can now be equipped with long-range Wi-Fi hotspots, enabling real-time communication, data exchange and information sharing even in the most remote locations from a small number of vehicles equipped with satellite connections out to the masses of vehicles and firefighters. This interconnectedness enhances coordination, situational awareness and resource allocation during firefighting operations, ultimately leading to more effective and safer outcomes.

The Bushfire Commercialisation Fund’s recognition of Zetifi’s potential underscores the importance of collaboration between the private and public sectors in addressing critical societal needs. As Zetifi’s technology finds new applications in emergency response, it stands alongside a range of existing and emerging technologies that hold promise for safer and more efficient firefighting operations.

This article first appeared in the September/October 2023 issue of Critical Comms.

September 5, 2023
Company news

Former GME CEO Warwick Clancy joins Zetifi as Chief Operating Officer

Zetifi is very pleased to announce the appointment of ex-GME CEO Warwick Clancy to the role of Chief Operating Officer as part of a new-look leadership team.

Warwick began his career in Wagga Wagga before commencing a 24-year stint at globally recognised radio communications developer and manufacturer GME, including 5 years as General Manager Operations, and 7 years as CEO & Managing Director between 2013 and 2020. He brings extensive experience in the design, manufacture, development and distribution of electronics and radio communications products.

As COO, Warwick will be responsible for driving operational excellence, scaling manufacturing, and key commercial negotiations with distribution and channel partners for the ZetiRover and ZetiCell product lines.

He will work closely with CEO Dan Winson to execute on the mass-market growth strategy outlined as part of the company’s recent Series A capital raise.

“I began my career with an electronics trade in Wagga Wagga many years ago, so it seems fitting that I now have the chance to contribute the experience I’ve accumulated since to help Zetifi realise the potential of the technology they’ve developed,” said Warwick.

“I’ve been impressed by the talented team they’ve assembled, their innovative technology, and strong vision for solving rural connectivity, and I look forward to contributing to their continued success.”

Zetifi CEO Dan Winson points to Warwick’s industry connections and understanding of potential manufacturing and commercial partners for similar electronics products as being an ideal fit for the business.

“We’ve proven ourselves to be very capable of developing unique solutions through our iterative design process, prototyping, and batch manufacturing for these products, but we’re now at a stage where we need to scale these ideas and products to capture a broader market,” said Dan.

“It’s a critical commercial juncture so we’re absolutely delighted that Warwick has agreed to join us and apply his experience and leadership to guide us through this scale-up phase as we know it will have its share of challenges.”

Warwick’s appointment has also enabled some other important changes to the Zetifi leadership team as they commence 2023. The Zetifi leadership team is now as follows:

  • Dan Winson, Chief Executive Officer (2017 – present) – Dan founded Zetifi in 2017 and has served as CEO since that time. He will continue in this role.
  • Warwick Clancy, Chief Operating Officer (2023 – present) – Warwick began at Zetifi on February 1st, 2023.
  • Paul Maybon, Chief Product Officer (2023 – present) – Zetifi’s longest-standing employee after Dan, Paul transition from the COO role which he has held for the previous three years to lead product engineering as Chief Product Officer.
  • Ben Letchford, Chief Technology Officer (2021 – present) – Ben will continue as CTO. He recently returned to the company’s Wagga Wagga head office after spending the last 12 months in Rochester, NY, USA, where he established a satellite technology office for the business.
February 1, 2023
Company news

It takes a village to raise a startup

By Dan Winson, Zetifi CEO & Founder

We rarely stop for long enough to reflect on our progress and achievements at Zetifi.

I’m making an effort to change that and with the announcement of our Series A last week, it seems like a good time to thank a lot of people and share some thoughts on our plans from here (tldr: we need even more amazing people, DM me if you’d like to talk).

Has it really only been four years?!

It seems impossible that it was only four or so years ago that it was just me experimenting and building product prototypes at the back of Think Technology’s office in Wagga.

Back then, I was generally on the tools, learning what works and what doesn’t on dusty cattle stations in the Northern Territory and other farms all around the country. A combination of good fortune, hard work and generous support from farmers, friends, family, investors, and the state and federal governments has allowed us to build a talented team that has now grown to 20 staff in Wagga, Sydney, Melbourne, and New York!

Over the past 18 months, we’ve deployed hundreds of pilot systems and refined our offers for vehicle, machinery and farm connectivity into products that are ready for the transition to mass manufacturing and a mass market launch.

Last week we announced our $12.25m Series A round led by Telstra and GrainCorp with participation from existing investors including Cultiv8 Funds Management, GrainInnovate, and Artesian. The support we’ve had from investors is a testament to the quality of our team and technology but it’s also recognition that there is a genuine need for our solutions and that the market for providing coverage extension in rural and remote areas is going to continue to grow as farmers and other rural businesses look to adopt connectivity dependent tools and technologies.

We’re very grateful to be in this position so it’s nice to have this opportunity to thank all those who’ve had a hand in preparing us for the next stage of this incredible journey.

  • Firstly, we need to thank the hundreds of Aussie farmers who continue to work with us in developing, trialling and refining our technology. You have provided us with the inspiration to tackle this challenge and the education on what farmers need when it comes to connectivity.  In particular, the innovators like Andrew Sevil and Wally Newman who led the way by solving their own problems – thanks for letting us come along for the ride.
  • For taking a chance on a big idea and embracing the challenges and sacrifices that come with early-stage startup life I need to personally thank our families, which for me requires a special thank you to my amazing wife @Melissa Winson, not only for tolerating my constant focus on Zetifi but for being the best partner anyone could ask for – without your insights, intelligence and resilience there is no way we could be making this happen.
  • For providing your time, knowledge, contacts and in many cases, capital, we’d like to thank our board, advisors and investors, especially Scott Newham, Hakan Eriksson, Richard Skellern, David Skellern, Luke Harwood, Rob Williams, Guy Hudson, Jonathon Quigley, Malcolm Nutt, Jordan Jeffery
  • Finally, the various Government and industry stakeholders that have helped us take our technology from concept to reality. Your support has enabled the R&D activities and the commercial pilots needed to learn many valuable lessons. Without you, we wouldn’t be ready to build products that can solve rural connectivity problems at scale. DPIR NT, Wagga Wagga Council, NSW Chief Scientist, DPI NSW, Investment NSW, CSIRO, Food Agility, NSW Telco Authority, DPIRD WA, MADFIG, LIFT, Department of Communications, DAWE, AusIndustry, AMGC, EvokeAg, Grow-NY, Cornell University, Birchip Cropping Group, Case IH, SpaceX, Delta Ag, Essential Energy, Motorola Solutions, University of Technology Sydney, Charles Sturt University, Elders, Nutrien, Intersales, Total Ag, Hutcheon & Pearce, TELUS & Telstra.


What a team!

Last but definitely not least is a very big thank you to the incredible team we’ve managed to pull together over the last few years. Being able to start a technology company in regional Australia presents some challenges so being able to continually find or attract top-quality people to join us with specialised skills in networking, software engineering, systems design, manufacturing and more at just the right time has been amazing.

We’ve taken on some big projects that have challenged us but every single time our team has stepped up to achieve and exceed expectations.

The feeling of hitting a project deadline or deploying a big order with every member of our team knowing they’ve played a critical role in making it happen is a pretty special feeling that you can’t get without a lot of hard work. You have to be a ‘doer’ to make it at Zetifi! We’ll celebrate that appropriately at this year’s Christmas party.


Our plans from here – come and join us!

Our top priority right now is using these funds will be used to grow our teams in Wagga Wagga, NSW and Rochester, NY, USA while establishing new offices in Sydney and Melbourne. We’ve already commenced recruitment for software engineers, data scientists and other technical staff and will be advertising for sales and customer success roles soon. We’re unashamedly using the media attention from our raise, including this post, to attract the best candidates possible – if you know someone we should be talking to please send them to zetifi.com/careers or ask them to reach out directly via careers@zetifi.com.

We’re excited to be getting to work on scaling the delivery of the solutions we’ve developed. We know that this is just the next step. No doubt there are plenty of challenges and hard work ahead of us still but we’re incredibly pleased to be given the chance to do it with the resources we need to succeed.

Let’s go!!

Dan

December 15, 2022
Blog post

“More reliable communication day in, day out” for Anthony Shepherd

Independent sheep production consultant, Anthony Shepherd, operates his Sheep Matters business from his Cootamundra farm. He travels more than 50,000 kilometres every year visiting clients and he’s been using the 5G ZetiRover as part of his day-to-day activities travelling across NSW, southern QLD as well as eastern and southern parts of South Australia. In all his travels there was only one spot in south-west Queensland where he couldn’t get coverage with the ZetiRover and he experienced “more reliable communication day in, day out”.

For Anthony, where his vehicle is the office, this has allowed him to work far more efficiency and service his clients more effectively as he can make phone calls, attend Zoom meetings, and access his client’s data in real-time, such as livestock weights, pedigrees, etc.

As a part of Anthony’s service, he helps clients get set up with the TruTest Walk Over Weighing (WOW) system on-farm. The WOW system enables daily weight information to be gathered on individual livestock to help monitor animal health and meet production targets. In the initial setup phase Anthony often needs to be able to talk to the technical support personnel based in Sydney and they sometimes need to gain remote access in. The use of the ZetiRover has greatly improved this overall process so it can be completed there and then in the paddock.

NOTE: This case study was researched and written by Birchip Cropping Group as part of the Australian Government-funded 5G Innovation Initiative (5GII) project. The 5G enhanced mobile broadband ZetiRover unit was provided to Anthony Shepherd free of charge for the period of the trial.

November 16, 2022
Case study

Hutcheon & Pearce trials roaming Wi-Fi to help TECSight precision ag team to work more efficiently

“Connectivity is key” for Agronomy and Precision Agriculture (PA) service providers where much of their work requires problem-solving in the paddock and having access to a suite of information sources. Many agronomists have begun to rely on cloud-based farm management platforms to record and communicate their recommendations to clients. The increased sophistication of modern farm machinery since the advent of GPS guidance and variable rate application of farming inputs has also increased the importance of reliable connectivity for machinery suppliers so they can help farmers get the most out of the equipment they provide.

For this reason, the team from Hutcheon & Pearce, one of Australia’s largest dealers of John Deere machinery, was keen to trial the 5G ZetiRover units to help their service and precision agriculture specialists to work more effectively and efficiently as they travel through the country.

For James Niemeyer and John Dailey, PA specialists from Hutcheon & Pearce’s TECSight division that helps farmers get the most out of the modern John Deere machinery supplied by the business, the 5G eMBB ZetiRover made a “measurable difference” to the service they could provide. James spends a lot of time out in the field supporting clients with their machinery and ag tech solutions. Before having a ZetiRover installed on his ute, James would have to drive up the nearest hill to make a call and/or to access My John Deere (the online data and support portal for John Deere machinery) and in some cases where the coverage was that bad James would have to make notes in the paddock and then return to the office to make the necessary calls, view data, seek advice on parts etc. which was not the most efficient use of time.

Whilst only being able to trial the ZetiRover for a short period of time James Niemeyer has been able to increase the timeliness of information being relayed to clients which has allowed for more timely operations and time savings just by simply being able to get jobs done out in the paddock. And with more and more information becoming available on the web including the ability to access machinery manuals online, James believes “talking to the cloud will be paramount” and service providers in the agronomy and precision ag space will need to be connected.

John Dailey had a similarly positive experience with the 5G eMBB device, commenting that his “life revolves around the internet” due to the range of programs he now uses to help clients achieve the best outcomes on-farm in his role with TECSight. For example, John uses T3RRA Cutta, an in-cab landforming system that combines with elevation data to help users to design, optimise and implement earth moving operations, resulting in minimal earth being moved to achieve the same water movement outcomes for irrigation farmers. With the ZetiRover, John was able to download and upload data right there in the paddock rather than waiting until he returned to the office. This not only saved him time but also delivered the information back to the farmer instantly.

Another way John has found the ZetiRover useful was the connection range from his vehicle, with Wi-Fi still usable as far as two hundred metres from his vehicle. This came in handy when downloading and uploading shape files that determine variable rate prescriptions into client’s machinery. In the past John relied on a SIM card in his laptop which was very hit and miss, or would hotspot off his phone – often requiring him to jump in and out of the tractor cab multiple times to get the files transferred. With the ZetiRover however John was able to remain in the tractor cab to download the file and he found it to be “5-6 times quicker” with the ZetiRover in comparison to hotspotting off his phone.

Tom Hensgen, After-Market Sales Manager at Hutcheon & Pearce also trialled a ZetiRover and for him being able to connect to online meetings whilst on the road has been a big boost to his productivity and meant that he has not had to dedicate specific ‘office days’ to attend, instead fitting them in amongst other activities.

Photos (top to bottom): 5G ZetiRover unit on Hutcheon & Pearce service vehicle; Zetifi staff Spencer and Ramon installing 5G ZetiRover on Hutcheon & Pearce vehicle.

NOTE: This case study was researched and written by Birchip Cropping Group as part of the Australian Government-funded 5G Innovation Initiative (5GII) project. The 5G enhanced mobile broadband ZetiRover units were provided to Hutcheon & Pearce free of charge for the period of the trial.

October 26, 2022
Case study

Making the most of Bayer FieldView with ZetiRover connectivity

For Nina Guo, Product Manager of Digital Farming ANZ at Bayer, “the ability to improve data connectivity” in regional Australia is an exciting prospect and something that has the potential to help users of Bayer’s FieldView platform, which was only recently launched in Australia. FieldView is a digital platform that uses a piece of hardware called the ‘FieldView Drive’ to read data from the machine and deliver real-time data to the user in the cab. The technology has the potential to boost yields through insights and options for metre-by-metre tailoring of seed rates, spraying, weed management and more.

Being able to make these data-driven decisions in real-time requires reliable connectivity. For this reason, Nina and the Bayer team were very keen to trial the 5G ZetiRover with some of their FieldView customers as “they would be solving quite a big issue” and eliminating a potential barrier to adoption for this innovative new technology.

The 5G ZetiRover enhanced mobile broadband (eMBB) device was installed on the tractor of Rhys Thomason to provide connectivity to his Bayer FieldView system. Most of Rhys’ time evaluating the 5G ZetiRover connectivity was while he was working with the FieldView system on a broadacre cropping operation to the west of Darlington Point in the Riverina region of NSW. Phone signal is usually very poor in this area but he found that the ZetiRover provided reliable connectivity for his phone and the FieldView system worked well in all locations. Interestingly, the data collected by Zetifi showed that the ZetiRover connected to 5G Telstra coverage at a distance of 11 kilometres from the township; much further than would be possible with a phone handset alone.

Photos: 5G ZetiRover unit mounted on Rhys Thomason’s tractor while he works the fields to the west of Darlington Point, NSW.

NOTE: This case study was researched and written by Birchip Cropping Group as part of the Australian Government-funded 5G Innovation Initiative (5GII) project. The 5G enhanced mobile broadband ZetiRover unit was provided to Rhys Thomason of Commins Enterprise free of charge for the period of the trial.

September 7, 2022
Case study