Redefining What Antennas Can Do
Zetifi started in 2017 by improving connectivity in rural Australia. Today, we've redefined antennas by integrating advanced electronics directly into the antenna itself. This allows antennas to sense their environment, deliver precise location awareness, and create intelligent connections between devices, systems, and people. From our headquarters in Wagga Wagga, we partner closely with industry leaders to build antennas that do far more than amplify signals - they actively support smarter, connected operations..
Our team
We started six years ago in the back of a local electronics store. Today, we're a team of 30+ with expertise in RF design, embedded systems, software, and manufacturing - building smart antennas and smarter connectivity from the ground up.
Visit our careers page to view open opportunities to join us at our head office in Wagga Wagga or our growing Melbourne team that are based at Telstra Labs in the heart of the city.
Directors
Zetifi is guided by a Board of Directors with extensive global experience in senior leadership and management roles in the telecommunications sector.
Our history
Story of farmer installing a 53m tower highlights need for better solutions
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Dan participates in CSU Agritech Incubator 10 week 'Ready to Launch' pre-accelerator program to test initial ideas for farm connectivity via long-range Wi-Fi
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Zetifi – Founded in Wagga Wagga by Dan Winson
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Awarded $25k NSW Government Minimum Viable Product grant
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Initial prototypes and pilot sites from backroom of local computer shop
Dan convinced a local IT store Computer DenCity in Wagga Wagga that he needed some space to develop initial product prototypes as part of the MVP grant win. Balancing his time with teaching commitments, evenings and weekends were spent fleshing out early ideas for farm Wi-Fi, building prototypes, and installing networks at test farms around the region.
SparkLabs Cultiv8 and Telstra muru-D accelerator programs
Buoyed by early success of local farm Wi-Fi pilots and strong support of farmers, Dan signed up for not one but two startup accelerator programs – muru-D by Telstra and SparkLabs Cultiv8. These programs provided invaluable mentoring and connections. After completing each program and pitching to potential investors, both accelerators came on board with seed funding, enabling Dan to hire some much needed support to progress his vision.
Received $644k from Federal Government via the Accelerating Commercialisation Grant scheme to progress work on unique 'sleepy Wi-Fi' technology
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Built and installed farm Wi-Fi networks for first three pilot sites of NSW DPI 'Farms of the Future' program
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Awarded US$500k prize in Grow-NY business competition
Zetifi takes out second prize in the prestigious Cornell University Grow-NY Food and Agriculture Business Competition, providing a path for entry into the US market and an opportunity to tap into software development talent in Rochester, New York.
Moved to new head office and manufacturing facility in East Wagga Wagga
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
First commercial sales of early generation ZetiCell & ZetiRover products
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Awarded $1.47m from NSW Government Physical Sciences Fund to commercialise ZetiCell & ZetiRover
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
5G Innovation Initiative grant to showcase 5G connectivity in agriculture
Received $932k from Federal Government to upgrade our products for access to the 5G network and evaluate applications in agriculture, including autonomous machinery, on-farm auctions, and the needs of roaming rural workforces. Trials were delivered in partnership with leading agtech and agribusiness partner companies including SwarmFarm Robotics, Hutcheon & Pearce, Elders, Nutrien Ag, and AuctionsPlus.
Awarded $396k Advanced Manufacturing Growth Centre grant
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Collaborative research with Food Agility CRC, UTS & CSU on the development of novel antenna and RF switching technology
In late 2021, Zetifi was announced as the connectivity partner for the Charles Sturt University Global Digital Farm. As part of this project, we also began a research collaboration with the RF and Communications Technologies Laboratory (RFCT) at UTS to develop novel antenna and RF switching technology for this test site and future products, offering the potential for improved signal reception and Wi-Fi range.
Began long-term connectivity pilot with Birchip Cropping Group (with support from Telstra and NBN) to evaluate farm and vehicle Wi-Fi solutions in north west Victoria
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
US patent granted for ‘sleepy Wi-Fi’
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Completed $100k feasibility study of public Wi-Fi applications for essential services communications as phase one of NSW Government-funded SBIR project
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Commissioned two pilot sites in Canada with support from TELUS Ag
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
$7m+ in State and Federal funding to commercialise technology and validate products in pilots for agriculture & critical communications.
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
AU$12m Series A capital raise with co-lead from Telstra and GrainCorp
Team grows from 18 to 30+ to complete engineering and systems work required to prepare for mass-market product launches
While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!
Awarded $1m to deliver larger proof of concept of ZetiNet public Wi-Fi platform as phase 2 of NSW Government SBIR Program
After successfully completed the $100k feasibility study earlier in 2021, we were successful in securing $1m from the NSW Government to deliver a larger real-world demonstration of our ZetiNet platform. ZetiNet is an integrated and scalable public Wi-Fi application of our ZetiCell and ZetiRover products to provide public and essential services connectivity via Wi-Fi in areas where phone coverage is unavailable.
Multiple patents filed for world-first Smart Antenna technologies
Awarded $1m to deliver larger proof of concept of ZetiNet public Wi-Fi platform as phase 2 of NSW Government SBIR Program
After successfully completed the $100k feasibility study earlier in 2021, we were successful in securing $1m from the NSW Government to deliver a larger real-world demonstration of our ZetiNet platform. ZetiNet is an integrated and scalable public Wi-Fi application of our ZetiCell and ZetiRover products to provide public and essential services connectivity via Wi-Fi in areas where phone coverage is unavailable.
Launch of world’s first location-aware Smart Antennas with integrated electronics to deliver class leading performance, reliability & features.
Awarded $1m to deliver larger proof of concept of ZetiNet public Wi-Fi platform as phase 2 of NSW Government SBIR Program
After successfully completed the $100k feasibility study earlier in 2021, we were successful in securing $1m from the NSW Government to deliver a larger real-world demonstration of our ZetiNet platform. ZetiNet is an integrated and scalable public Wi-Fi application of our ZetiCell and ZetiRover products to provide public and essential services connectivity via Wi-Fi in areas where phone coverage is unavailable.
Launch of worlds first UHF & Cellular Combo Smart Antenna
Launch of UHF CB Smart Antenna
Awarded $5m Industry Growth Program grant to partner with Icom, Telstra, Nextivity and others in the global launch of Zetifi Smart Antennas.
Awarded $1m to deliver larger proof of concept of ZetiNet public Wi-Fi platform as phase 2 of NSW Government SBIR Program
After successfully completed the $100k feasibility study earlier in 2021, we were successful in securing $1m from the NSW Government to deliver a larger real-world demonstration of our ZetiNet platform. ZetiNet is an integrated and scalable public Wi-Fi application of our ZetiCell and ZetiRover products to provide public and essential services connectivity via Wi-Fi in areas where phone coverage is unavailable.
Our values
We are transparent
We communicate openly. We say what we think in plain English. We listen.
We evolve to scale
We develop, iterate, remove steps, automate, make it better, repeatable and stable – we are always improving our products and service.
We own it
We do what we say. We do everything we can to not let people down and if we fail, we make it right. Always.
We focus
We are focused. We stick to the plan. We don’t get distracted.
We are proud
We expect good news when people call because our products are high quality, we remove opportunities for failure and are proactive in solving problems.
We are invested in the bush
We have made a commitment to our clients, our team and our families to create and build our business in a regional community so we can continue to grow our team with people who understand our customers.