Ensures Action, Not Just Alerts, and Delivers a Step Change in Duty of Care for Remote Workforces
Wagga Wagga, 18 May 2026 – Zetifi, an Australian technology company providing connectivity between vehicles, workers, assets and the systems fleet and safety teams use, has launched Zetifi Marshal, a Microsoft-native connected fleet technology solution for lone worker safety.
Zetifi Marshal was developed with insights from Telstra about the needs of enterprise customers, including Telstra’s own field services fleet, for Microsoft-native workflows around lone worker duress alerts and automated check-ins. The API-first solution connects via cellular or Wi-Fi, integrates Icom UHF radios, and feeds lone worker duress, check-ins, and incidents from any source into the customer’s own Microsoft 365 tenant. The solution is now being deployed to beta customers around the country, including with integrations to Geotab telematics.
Peter Braneley, General Manager, Big Springs Water, says,
“We chose Geotab and Zetifi together because they fit the way we operate. Zetifi’s integration with Geotab means our safety alerts flow straight into the Microsoft tools our team already uses, and we can tailor what we see to suit our needs. That alignment is what made it the right choice.”
According to Safe Work Australia, 42 per cent of workplace fatalities involve vehicle incidents. Across distributed workforces, including those employed as field technicians or working in the utilities, transport, agriculture, emergency services sectors, safety risk is constant, and largely managed by tools that detect events but don’t ensure action.
From fleet data to automated action
Telematics, cameras and lone worker apps generate constant streams of safety data, but that data lives in vendor portals, separated from the Microsoft systems the rest of the business runs on. Action still depends on someone watching a separate dashboard or basic email alerts and the value of the data too often stops at the vendor’s UI.
Zetifi Marshal extends the value of fleet and worker data into the customer’s own Microsoft 365 tenant, where it can be used to drive automated and agentic workflows. Duress, check-ins, location and incident events flow into Teams cards, SharePoint records and Power Automate escalations, alongside the compliance, ops and safety processes already running there. The customer owns the data and the workflow, and safety events connect directly to the systems where action actually happens.
Zetifi Marshal accepts inputs from any source. These include Zetifi’s Smart Antenna Pro gateway, and Icom UHF radios via Zetifi’s global integration partnership with Icom. The solution also works with third-party platforms and devices, including Geotab telematics. The same policy and workflow apply regardless of where the event came from. An acknowledgement loop confirms each event was actioned in workflow, not just delivered.
Manual triage collapses to seconds. Where workflows fail to respond, backup communications fire automatically.
Dan Winson, CEO and Founder, Zetifi, says,
“With Zetifi Marshal, no safety event is silently dropped. Organisations can take their compliance and duty-of-care to a new level. Marshal produces a continuous evidence trail (event, policy, action, acknowledgement, outcome) which means no manual chasing and being audit-ready for records from day one.”
Key features include:
Capture. Events come from the Smart Antenna Pro gateway, Icom UHF radios, telematics devices including Geotab GO9 and GO Focus Plus dash cameras, or partner APIs. All normalise into one event model.
Communicate. The Smart Antenna Pro is a multi-protocol edge gateway. It connects via Telstra Cat-M1 cellular or Starlink terminal Wi-Fi, with BLE for short-range, plus an integration to Icom UHF radios through Zetifi's global technology partnership. Critical events fire to Zetifi and the customer's Power Automate webhook in parallel, running two independent network paths.
Cloud. Zetifi's AWS IoT ingest normalises events, supervises delivery, and runs an
acknowledgement loop with Microsoft. The customer's Power Automate flow must POST back to Zetifi. If acknowledgement is missing, backup comms fire to the customer's catch-all contacts (SMS via Telstra Messaging API, email via Amazon SES). Delivery and acknowledgement are tracked.
Workflow. Action and evidence happen in the customer's Microsoft tenant: Teams cards, SharePoint records and Power Automate escalations, with Power BI dashboards and Copilot agents that read the customer's own policy arriving at commercial release. The Marshal Console, Zetifi's operational map and worker status view, is built on the customer's SharePoint. The customer owns everything downstream of the API: their data, workflows and policies.
“This collaboration demonstrates a new category of connected safety platform, integrating hardware, connectivity and workflows into a single operational system,”
says Ben Green, Head of muru-D & Incubation, Product & Development Technology, Telstra.
“It reflects the kind of applied innovation that can reshape how organisations approach worker safety at scale.”
Channa Seneviratne, Technology Development and Innovation Executive, Telstra, added,
“This joint work between Telstra and Zetifi establishes a new model of worker safety, where connectivity, AI and enterprise flows operate as one system. It moves beyond monitoring to reliable execution, which is a step change in how safety is delivered in the field. “
Zetifi will showcase the Zetifi Marshal Lone Worker Safety solutions at the Workplace Health & Safety Show in Melbourne on 20-21 May at booth number K18.
Distributed workforce organisations interested in joining the Marshal beta programme can contact Zetifi at hello@zetifi.com.
About Zetifi
Zetifi is an Australian wireless technology company designing award-winning Smart Antennas and connected fleet safety solutions. Combining advanced antenna engineering, onboard electronics and cloud integration, Zetifi connects vehicle, radio and field safety signals to agentic workflows, alerts and evidence for connected fleet safety and lone worker safety. For further information, please visit https://www.zetifi.com/ or https://www.zetifi.com/connected-fleet-safety
